How is it that some coaches just post something (be it a post, reel, story, or whatever) & BAM! All of a sudden, they have signed five new clients?? It’s because they know their dream clients to a T and post content that deeply resonates with them. So…
HOW DO THEY DO IT?!? You might wonder. It’s quite simple, actually, though it’s the result of years of…MARKET RESEARCH. I could hear your mouth dry up there.
Look, I know market research might sound like a daunting, confusing & scary thing before you’ve tried it (if you’ve done it w/o the right tools). But trust me, it’s one of the key things that got me to $100K & will get you there too.
Here are a couple reasons why market research is sooo important for your biz:
- it gives you insider info on how your dream client thinks & feels & what motivates her
- it tells you exactly what offers your dream clients want & not
- it tells you exactly what you should talk about & how in your marketing
- it shows you how your dream clients want to be sold to
- it builds massive trust when you sit down & listen deeply at someone for 30 min (w/o trying to fix their problems, just yet)
So how do you do market research the RIGHT way?
- Find her online.
- Use my free DM Script to get to know her & build enough like & trust to ask her for a market research call.
- Interview her for a max of 30 min & ask about her biggest goal & most urgent problem that keeps her up at night (I give my clients a whole list with Qs to get the most out of it, but they don’t all fit here).
- Give her a 30 min coaching session as a thank you for her time.
- Iif at the end of the coaching session you know you like her, that she needs your help & that can help her, feel free to pitch her.
And that’s how you create amazing content & sign dream high-ticket clients – through knowing them.
In my group program, the Wealthy CEO Academy (WCA), you learn this & so much more. The waitlist for the next round is now open! Contact me or comment “WEALTHY” below to get on it!